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We are also one of the first apps that caters specifically to men that actually encourages non-anonymity. With many apps focused on sexual binaries and anonymous hookups, I want BRO to stand out as being a high quality app that helps men - no matter how they may identify sexually - make meaningful connections that last more than just one night. What do you want people to take away from this app experience? BRO is a place for both without judgement. They may come off as stereotypically effeminate, or they may seem what critics call "straight acting," and more in line with how society defines masculine. Men have the right to express their masculinity however they'd like.
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I believe that masculinity and sexuality can be mutually exclusive. A bro can be a friend, a brother, or in some cases, a life partner. I chose the name BRO because I believe a bro is someone you can count on to be there for you. Our goal is to move beyond the "hookup culture" and be inclusive of more than just "gay" men. It gives men the opportunity to explore without feeling burdened by the need to identify in one way or another.īRO is a safe space for men to express and embrace their sexuality. The intention of BRO is to complicate the idea that people’s sexual preferences are simple and clearly defined. BRO is an app that honors this complexity by giving men the opportunity to think about their sexuality without feeling the need to fall into any particular group or category. In our culture we have a tradition of identifying people through particular categories: straight, gay, or bi (and it is rare that we accept that men can be bisexual at all). Human sexuality is complex and nuanced - more so than our society’s vision of it comprehends. Why the avoidance of labels when it comes to sexual orientation? Why is this important to you? However, Bro is also a place for men who may not be sure of their sexuality or who want a safe place to express it without judgment or fear and that means they may identify as "straight." Our typical demographic will likely be men that identify as gay looking to meet other men for friendship or dating, and not straight men looking for sex like some media outlets have proclaimed. Scott Kutler: My vision is that BRO will act as a social network where men can find other men to make meaningful connections beyond just hooking up or random sex. The Huffington Post: What is your vision for the BRO app? Who do you envision using it and for what purpose?